Featured Boating Content

Features

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Investment in digital media sparks rewards

When attempting to reach new buyers, marine businesses need to be where those customers are rather than stay where they have always... 
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Weekly 5

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Weekly 5: Video: Arkansas boat dealer agrees to prison term

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.   1.... 
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Blogs

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Don’t forget your staff when changing procedures

Everyone has had that job. You’re working along efficiently and getting stuff done when a superior swoops in and changes everything.... 
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Columns

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At the Helm: Go where your customers are

The simplest way of looking at social media and other digital marketing is to think of it like any other type of marketing: If your customers are there, you need to be there. In... read story

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In This Issue

Digital Fitness Plan

43 ways to jump start your digital marketing success

Much like beginning a new workout plan, digital marketing can be very intimidating, so much so that some businesses never bother to start even though they know they should.... read story

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