Featured Boating Content



Investment in digital media sparks rewards

When attempting to reach new buyers, marine businesses need to be where those customers are rather than stay where they have always... 
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Weekly 5


Weekly 5: Video: Arkansas boat dealer agrees to prison term

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.   1.... 
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Don’t forget your staff when changing procedures

Everyone has had that job. You’re working along efficiently and getting stuff done when a superior swoops in and changes everything.... 
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Sponsored Product Showcase



At the Helm: Go where your customers are

The simplest way of looking at social media and other digital marketing is to think of it like any other type of marketing: If your customers are there, you need to be there. In... read story

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In This Issue

Digital Fitness Plan

43 ways to jump start your digital marketing success

Much like beginning a new workout plan, digital marketing can be very intimidating, so much so that some businesses never bother to start even though they know they should.... read story

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